CREATIVE DIRECTION | STYLING | WEB | BRAND
Tavous Rug Company
Tavous Rug Company is an importer of antique, handmade rugs and textiles based in Columbia, South Carolina, USA.
To bring this business from concept to reality, I worked closely with owner, Sirous Rahimi, his lovely family, and a very hardworking translator.
We spent many weeks sorting through rugs in an enormous warehouse. Although I was there to help choose pieces for the debut collection, I was also learning about the stories behind each woven work of art, as well as the fascinating history of the Rahimi family.
Together we chose a name, Tavous. The name, Tavous, comes from the Persian word for ‘peacock’. The peacock, which symbolizes preservation, is a symbol commonly seen in rugs woven in tribal areas.